WEGO Health is always looking for better ways to connect its patient advocates with the pharma marketers who can benefit from their insights. Since travel can be a huge barrier for the advocates, the company has partnered with The Inception Company (awesome company name, I need to check my top -Ed.) to use their Pando video conference technology for larger groups of patients.
The question is, would this solution be better than simply using a desktop tool like Zoom? The answer is likely yes, if the Pando system has more of a studio feel it’s likely that presentation of materials to the panel can be more fluid. The main value is WEGO’s database of active patient advocates anyway – the video conferencing simply makes it feasible to talk to many of them at once.