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Video is going mobile and growth is from smartphones


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A market study of video on demand services shows that the industry is doing well and that viewers are migrating toward mobile devices for their short form viewing but sticking with "living room devices" for long form content.

The mobile device growth is coming from smartphones:


Image modified from Ooyala report

For marketers interested in advertising around on-demand online video it is important to understand the device usage of any platforms and how users are consuming that content.

Source: Ooyala

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