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VIDEO AND SOCIAL “MOST IMPROVED” IN AD RELEVANCE

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Adobe is releasing parts of its digital insights report for 2019. The first data is on ad relevance and digital "decluttering." The trends they are seeing are interesting but the data is so volatile that it is hard to discern true trends from noise.

One finding is that consumers’ perception of ad relevance is improving on streaming video and social media:

 

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The data that drives this relevance is not equally available across all generations. The younger you are, the more willing you are to trade personal data for a more customized experience:

 

adi-generations-600

 

This report is a good snapshot of how consumers are trying to “declutter” and drive toward more quality content. Marketers should take heed and perhaps spend a bit more time developing the most relevant content possible.

 

Adobe Digital Insights

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