This webinar was hosted by AdWeek for Luth Research. The webinar looks at patient journey mapping based on the behavior and survey data that Luth gathers. This type of data is an excellent resource for strategists to create personas and focus annual planning.
The healthcare examples start on slide 22 and show three different ways that patients research healthcare providers. This example is the high usage individual and shows how the behavior tracking can show the full journey:
By looking at the actual behavior versus the stated behaviorwe can start understanding the key moments shaping the patient journey. (emphasis ours -Ed.)
If you decide to watch the webinar you can get just the healthcare portion starting at 34:50 and running for just over eight minutes (you’re welcome -Ed.).