Klick Health

Rescue gamers at point of failure and be rewarded

Editor

in
Read More

This tactic was just too innovative not to share. This story talks about a company, MediaBrix, that is putting ads into mobile experiences at specific points where it’s not expected, but definitely welcome.

Advertisers who rescue gamers see 66-times click-through rates compared to online and mobile rich media ads, the company says, in addition to to the 543x engagement rate. Reward ads, in which advertisers give gamers a gift for completing a level or a challenge, get 50 times clickthrough and 460 times engagement. And encouragement ads – for gamers who are failing – get 23 times click-through and 106 times engagement.

The example in the story is about the game, Clash of Clans, but the same techniques can be used in health apps. Did the user just get a particularly poor result on their measurement? Is the user looking up the same technique three times in a row? There are many situations where an intervention could actually be welcome, as long as the messaging and offer is relevant and tasteful. There would be 510(k) implications to watch for, but the idea is certainly worth investigating.

Source: Venture Beat

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.