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PwC predicts disruptive entrants for healthcare industry


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The subtitle for this report is “Who will be the industry’s Amazon.com?” This sums up the report nicely as it is an analysis of healthcare looking for destabilizing elements and upstart newcomers that threaten the current balance. It’s not clear that they find a specific one, but they promote ways of looking at problems in the industry that may help marketers find hidden gems in their 2014 plans. Some of the main points in the report:


This report is a “must read” for anyone concerned with the future of patient and consumer oriented services from industry.

Source: PricewaterhouseCoopers

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