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PERSONAL TECH PURCHASE ALL ABOUT SOCIAL, VIDEO, AND DOING GOOD

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Matter surveyed 1,000 Americans about their personal technology purchases. Granted, this is a different path to purchase than traditional pharma but it will hold some relevant insights, especially for medtech and digital therapeutics.

This year, social climbed to the same level as friends and family for product discovery:

 

matter-discover-trend-600

 

Also, consumers now want to see some sort of social stand from their brands.

70 percent of survey respondents consider a company’s commitment to a variety of “socially beneficial” initiatives when making a purchase decision.

Some of the topics they look for can actually mesh well with pharma marketers’ brand stories:

 

Matter

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