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Patients seek peers, caregivers seek information

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CDMi has run a study and found some interesting differences between caregivers and patients. This is part of a suite of reports and findings based on a large study they conducted.

cdmi-preview-trend3

Image adapted from CDMi source

This data shows that patients and caregivers are substantially similar in their searching needs, but that patients look more for peer stories and caregivers look more for condition and therapy information.

Source: CDMi Connect White Paper

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