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PATIENTS ONLINE, PREFER ASSOCIATIONS, AND WILL SHARE DATA FOR BETTER CARE

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There were a number of interesting findings, we are focusing on three:

Patients Prefer Online

94% of American patients visit patient websites and 87% get their emails showing how connected these folks are:

 

accenture-patients2019-channel-600

 

Trust an Issue, Especially in US

Patient organizations have higher trust around the world, which makes sense, but when asked who they would engage more with in the future the US patients showed their distain for pharma:

 

accenture-patients2019-engage-600

 

With the right groups, however (spoiler: doctors -Ed.), patients will share data when there is the hope of better treatment:

 

accenture-patients2019-share-600

 

There are a few more insights in this quick, 15-slide deck. Overall, this research reinforces how pharma is the low character on the totem pole but also shows pharma marketers that patients look to them for critical product information.

 

Accenture

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