When it comes to titles the one above is sub-optimal. Longer seems to be better:
So, we’re not saying write your entire post in 18-point font… but don’t be afraid to describe what’s inside.
Other stories from eMarketer:
- The Cost of Acquiring a Mobile App User
- Most People Have a Mobile Banking App, but Do They Use It?
- Measuring the Effectiveness of Video Ad Campaigns
- Spoiler Alert: Millennials Prefer Digital for All Communications