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Interactive content is key to engage your audience

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A counterpoint to the story from the BMA is a report from ion interactive and Demand Metric that looks at what types of content work best for B2B buyers and when those buyers change from “invisible” content consumers to “active” participants. This study shows a number of insights about content marketing:

The conversion numbers for passive vs. interactive content:

demandmetric-content-passive-interactive

The effectiveness of content to educate buyers:

demandmetric-content-educating

There are a lot more charts and insights in the whitepaper, download it at the link below.

Source: ion interactive

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