Klick Health

Harris Poll places pharma middle of the pack in US for reputation

Editor

in
Read More

The 2015 version of the Harris Poll reputation study is out and pharmaceuticals are stuck in the lower end of the scale with little movement over the past two years. This year the industry scored 37% meaning that just over one-third of respondents put the industry in the positive area of the scale (two-thirds put it below).

harris-trust-2015-industries

The study doesn’t deal with pharmaceuticals much, it is more focused on the consumer products companies, but this data serves to remind us that we need to be extra vigilant in our communications because most US consumers view the industry in a rather negative light.

Source: Harris Poll

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Sign up for the Klick Wire

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.