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Harris Poll places pharma middle of the pack in US for reputation


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The 2015 version of the Harris Poll reputation study is out and pharmaceuticals are stuck in the lower end of the scale with little movement over the past two years. This year the industry scored 37% meaning that just over one-third of respondents put the industry in the positive area of the scale (two-thirds put it below).


The study doesn’t deal with pharmaceuticals much, it is more focused on the consumer products companies, but this data serves to remind us that we need to be extra vigilant in our communications because most US consumers view the industry in a rather negative light.

Source: Harris Poll

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