A new white paper from Patient Health Perspectives shows the opinions of the "health gatekeepers" in the family, and the results show that biopharma has work to do in the trust department.
The companies these women know about:
28.6% of respondents thought that pharmaceutical companies were “very” or “extremely” trustworthy. At least the industry was ahead of health insurers and the federal government. But not all is lost, there are activities that respondents said could help.
The activities that could help:
The white paper lays out some options:
- Interactive options:
- Advisory meetings
- Patient councils
- Co-creation workshops
- Content options:
- Real patient stories
- Closed online communities
- Peer-to-peer mentoring programs
This white paper contains good insight into the thinking of the “health gatekeeper” of the family and is well worth a read.
Source: Patient Health Perspectives