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CMO survey breaks out pharma

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The latest CMO Survey results are out and, as usual, they break out some Pharma (and healthcare) data. We looked at the data and made two new charts from it.

We compared the Pharma and Biotech social spend to the average of all industries. It is interesting that Pharma is planning on less next year than this year but sees long term traction in the platform:

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Image modified from original in CMO Survey report

We created a breakdown of initiatives in Pharma marketing budgets and got the following:

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Image created from data in CMO Survey report

There is a lot more in the CMO Survey report including mobile and other channels. We recommend you grab a copy for yourself.

Source: CMO Survey

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