Klick Health



Read More

The most effective way to get the audience to take the flu shot is using altruism – more so than personal stories according to research from Civis Analytics.

“Often in public health, the thought is that if you use a specific story and talk about a specific person, that’s the most impactful thing for public audiences,” said Crystal Son, healthcare analytics lead at Civis Analytics. “But the data we found says that’s not the case, the personal story is much less effective.”

Altruism beat the other two messages across every gender, age, and regional group by several points…

The poll involved 2,400 people from all areas of the country.



More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Sign up for the Klick Wire

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.