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ALTRUISM TRUMPS PERSONAL STORIES FOR FLU SHOTS

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The most effective way to get the audience to take the flu shot is using altruism – more so than personal stories according to research from Civis Analytics.

“Often in public health, the thought is that if you use a specific story and talk about a specific person, that’s the most impactful thing for public audiences,” said Crystal Son, healthcare analytics lead at Civis Analytics. “But the data we found says that’s not the case, the personal story is much less effective.”

Altruism beat the other two messages across every gender, age, and regional group by several points…

The poll involved 2,400 people from all areas of the country.

 

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