Accenture conducted a partner survey to its 2013 Healthcare Consumer Research initiative that focused on US seniors including 3,137 U.S. respondents made up of 1,470 Medicare recipients (seniors) and 1,667 individuals ages 55 to 64 years-old (boomers).
This audience was shown to be much more similar to the general population than previously thought:
- 83% of US seniors think that they should have full access to their electronic health records
- 67% say that accessing their medical information online is very or somewhat important (1 & 2 on a 5-point scale)
- 62% say that it is somewhat to very important to be able to book appointments online
- 53% say that it is somewhat to very important to be able to email with providers
These attitudes carry through into their healthcare choices. When asked what they look for in a hospital:
- 46% say electronic health records and medical history accessed online or through a mobile app is most important
- 42% say the ability to see a doctor virtually without a co-pay is most important
These insights show seniors’ interest and engagement in ehealth for health information and clinical data sharing, as well as for meeting care delivery and pharmacy needs. They also suggest a potential role for ehealth in other areas of the health plan lifecycle such as marketing, sales and customer service.