Interactive content, where you allow the user to play with or use something, is considered superior to static content in many ways:
- 81% agree that interactive content grabs attention more effectively (than static content)
- 79% agree that interactive content enhances retention of brand messaging
- 79% agree that interactive content results in repeat visitors and multiple exposure
- 75% plan to increase their use of interactive content in 2016
The top three types of interactive content are:
- Assessments
- Calculators
- Contests
The top three places interactive content is used:
- Websites
- Social media
- Microsites
For healthcare there are many places where interactive content can be used. Consider adding this to your next media plan.
Source: Ion Interactive
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