Klick Health

81 billion minutes and 134% growth

Senior Director, Social Media

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I love free research. White papers. Reports. Reputable blog posts. Infographics. They can all inform my view of the world around me and influence the decisions I make on a daily basis. Recently, two of my favorite sources released new reports; comScore and Nielsen.

The two numbers in the title are pulled from these reports, but are not related (hey, it’s a title).

134% growth in mobile health

The report, US Digital Year in Focus 2012, by comScore has many stats and trends. Most show predictable data for those in the industry;

There are more numbers and nuggets about online media, mobile channels, and e-commerce – definitely recommended.

81 billion minutes on social networks

Nielsen’s report shows the progression of US internet usage from 2000 to Q4 2011 and the numbers are significant. Consumers are making a mass migration toward a plethora of devices that give them access and interactivity with their online lives from anywhere, on demand.

So, check out these reports and leverage the free research available to those who look.

Do you have a favorite place to find free research? Let us know, I’m always looking to increase my own list…

More About the Author

Brad Einarsen

Brad is Klick's Senior Director leading the social practice. His group ensures that clients get the best bang for their buck on the social platforms.

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