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72% of patients are interested in patient support tools from pharma


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DRG (was Manhattan Research) has released a new infographic that teases some of the information in their new report: Modernizing the Patient Journey with Digital.

The infographic is split into three sections:

Symptom Onset

Patients in 2016 are decidedly “digital first.”



Image compiled from DRG infographic and scaled


Condition Management


Portion of infographic scaled, click to see full size

Finally, when patients are on a therapy that works for them, they are still interested in materials from the manufacturer:


Portion of infographic scaled, click to see full size

This information, compiled from DRG’s latest CyberCitizen Health® and ePharma Consumer® reports, illustrates the end-to-end patient journey based on extensive surveys across more than 50 conditions. Reports per condition are available from DRG.

The infographic highlighted is available free from DRG. They also have a full report (payment required) that compares the traditional and digitally-powered patient journey.

Source: Decisions Resources Group

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