DRG (was Manhattan Research) has released a new infographic that teases some of the information in their new report: Modernizing the Patient Journey with Digital.
The infographic is split into three sections:
Patients in 2016 are decidedly “digital first.”
- 6 in 7 (86%) go online when experiencing new symptoms
- Half (50%) research online after seeing an online or TV ad relevant to their condition
- 1 in 7 (14%) go to the doctor without first going online after seeing a TV ad
- 2 in 5 (40%) use online resources to decide on best treatment
- 1 in 3 (33%) talk with their HCP about information found online
- 1 in 3 (33%) said their HCP talked about insurance relating to their treatment
Finally, when patients are on a therapy that works for them, they are still interested in materials from the manufacturer:
This information, compiled from DRG’s latest CyberCitizen Health® and ePharma Consumer® reports, illustrates the end-to-end patient journey based on extensive surveys across more than 50 conditions. Reports per condition are available from DRG.
The infographic highlighted is available free from DRG. They also have a full report (payment required) that compares the traditional and digitally-powered patient journey.
Source: Decisions Resources Group
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