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70% of consumers are comfortable being targeted

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Regardless of stories focused on privacy issues, when asked how they feel about targeted ads, 70% of consumers are comfortable with the idea.

Targeting definitely gets attention:

The measure of influence is obviously not click-throughs and opens as these numbers are orders of magnitude greater than the 0.05% numbers that advertisers typically see. However, the data matches common sense that ads targeted to behavior and expressed interests will be much more effective.

The story has a linked infographic that makes for an easy read.

Source: Sociomantic

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