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63% of oncologists say “My smartphone is essential”


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Last Thursday Mark Bard and Joe Farris presented the first data from the newly-minted Digital Insights Group, a report on mobile use by Oncologists. The report illustrates how dependent the oncology field is on digital information and presents seven “mythbusting” points (with occasional editors notes):


Image from DIG Mobile Oncologist webinar

Bard also told Med Ad News Daily, “A lot of strategy is still based on digital as a unique channel and these devices are still being treated as emerging technologies. It’s not an emerging technology when the vast majority of your customer base is actively using several devices throughout the day. In fact, they are twice as likely to be using four devices as they are to use one device. Perhaps one of the biggest surprises is how important smartphones have become to oncologists…”

Other news from Med Ad News:

Source: Pharmalive

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