In May Eye for Pharma conducted a survey of 911 pharmaceutical marketers worldwide about the industry with questions ranging from reputation, to talent acquisition, to social channels. Some selected findings from the report:
- 75% agree that better use of social media is genuinely important to the future of pharma
- 88% believe that better use of real world data is vital to the future of the pharmaceutical industry
- 22% believe that the industry’s reputation is improving with the wider public (36% aren’t sure, 42% don’t agree)
- 73% believe that pharma companies need to become true healthcare providers rather than just product developers
The report contains commentary by some industry insiders with quotes like this:
Moving from a product to a customer centric business model is the path to patient centricity. The healthcare industry will move into a solution provider to help physicians and the healthcare system to provide best treatment quality at reasonable cost. Patient centricity as a strategy is also the result of the shift in decision making power in the more complex and educated stakeholder landscape.
Source: Eye for Pharma