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3 in 4 pharma marketers say social important to industry’s future

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In May Eye for Pharma conducted a survey of 911 pharmaceutical marketers worldwide about the industry with questions ranging from reputation, to talent acquisition, to social channels. Some selected findings from the report:

eyeforpharma-healthcheck-social

The report contains commentary by some industry insiders with quotes like this:

Moving from a product to a customer centric business model is the path to patient centricity. The healthcare industry will move into a solution provider to help physicians and the healthcare system to provide best treatment quality at reasonable cost. Patient centricity as a strategy is also the result of the shift in decision making power in the more complex and educated stakeholder landscape.

Source: Eye for Pharma

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