Klick Health

3 in 4 pharma marketers say social important to industry’s future


Read More

In May Eye for Pharma conducted a survey of 911 pharmaceutical marketers worldwide about the industry with questions ranging from reputation, to talent acquisition, to social channels. Some selected findings from the report:


The report contains commentary by some industry insiders with quotes like this:

Moving from a product to a customer centric business model is the path to patient centricity. The healthcare industry will move into a solution provider to help physicians and the healthcare system to provide best treatment quality at reasonable cost. Patient centricity as a strategy is also the result of the shift in decision making power in the more complex and educated stakeholder landscape.

Source: Eye for Pharma

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.