Klick Health

Mobile “clicks” now over 50%


Read More

For the first time mobile taps have surpassed desktop clicks on emails. This isn't just opens but actual engagements with the emails that result in the subscriber performing an action like getting more information or downloading something.


Chart adapted from Yesmail report

Also in the Yesmail report, the best days for email conversions are on the weekend (the best day for opens is Thursdays).


Chart adapted from Yesmail report

These cross-industry numbers are based on billions of email sends and show the need for Marketers to try some “out of the box” ideas with their emails.

Source: Yesmail

This story first appeared in the Klick Wire, delivered 7AM every Monday. Sign up to get the Wire today!

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.