For the first time mobile taps have surpassed desktop clicks on emails. This isn't just opens but actual engagements with the emails that result in the subscriber performing an action like getting more information or downloading something.
Also in the Yesmail report, the best days for email conversions are on the weekend (the best day for opens is Thursdays).
These cross-industry numbers are based on billions of email sends and show the need for Marketers to try some “out of the box” ideas with their emails.
This story first appeared in the Klick Wire, delivered 7AM every Monday. Sign up to get the Wire today!