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Health in the lower third for mobile opens, still 38%

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This email report is from the UK but it breaks health out as a separate category so it's worth a look. This report breaks out the standard metrics and the health category shows some interesting results.

Health users open emails:

signupto-opens

Health users open on mobile less often:

signupto-mobile

It’s important to remember these stats are from the UK, but this is an interesting view into how health emails compare to other industries.

Source: Sign-Up Technologies

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