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Email most effective, least effort for leads


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Two things are apparent from this survey of marketers from Ascend2:

Check out the gap between effectiveness and difficulty when it comes to email vs. content marketing or social:


Image cut from Ascend2 report

When looking at goals, the quality of leads is number one in 2016:


Image cut from Ascend2 report

Healthcare marketers will probably identify with these goals and tactics. It’s onward and upward for marketers through 2016 and into 2017.

Source: Ascend2

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