Two things are apparent from this survey of marketers from Ascend2:
- Email continues to drive results for marketers
- Quality trumps quantity when it comes to leads
Check out the gap between effectiveness and difficulty when it comes to email vs. content marketing or social:
When looking at goals, the quality of leads is number one in 2016:
Healthcare marketers will probably identify with these goals and tactics. It’s onward and upward for marketers through 2016 and into 2017.
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