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Web push accepted by 30% of visitors


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Web push notifications can make your site more personal, and if a marketer can combine web push and scripted bots there is the chance that the technology could have a significant impact on website effectiveness.

This story has four tips for marketers (though some of them sound like they were repurposed from email marketing -Ed.).

For health marketers with robust patient support programs it might be useful to look at coordinating web push and other contact points.

Source: Digital Doughnut


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