Web push notifications can make your site more personal, and if a marketer can combine web push and scripted bots there is the chance that the technology could have a significant impact on website effectiveness.
This story has four tips for marketers (though some of them sound like they were repurposed from email marketing -Ed.).
- Stop sending batch-and-blast – instead, segment customers
- Not all customers are the same – personalize your messages
- Don’t wait – respond to customer behavior in real-time
- Break down silos – coordinate web push with other channels
For health marketers with robust patient support programs it might be useful to look at coordinating web push and other contact points.
Source: Digital Doughnut