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Viewers choose computer over TV for video


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In a giant shift of opinion (which reeks of survey sourcing problems -Ed.) Accenture has found that respondents would prefer to use a laptop or desktop to view TV shows than their actual TVs.

The scale of the change is cause for concern about the research:

If further studies show this as a trend we could be seeing an acceleration of the shift from linear TV to more social and search-based viewing.

Other stories from eMarketer:

Source: eMarketer

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