Amazon's Alexa is its voice-interface device that helps users complete simple tasks. Acorda has just created a "skill" (like an app) for the device called MS Awareness.
“We’re proud to be at the forefront of using this new technology to connect with patients,” said Michael Russo, Executive Director, Corporate Digital Strategy & Innovation. “Education is an important component of each person’s fight against multiple sclerosis. As we move towards becoming an increasingly digital society, it’s important that we provide solutions that match the way people live and work, and in this case that means voice search.”
Health marketers need to be experimenting with new platforms as they emerge so that they know where to scale up to achieve competitive advantage.