According to an article by eMarketer, moms are the “Chief Health Officer” of the home and conduct a lot of their activity using their Smartphones. They looked across a number of studies at both apps downloaded to the phone as well as searches conducted from the mobile browser.
Apps: One of the top 10 app categories downloaded by smartphone-wielding moms is Health and Fitness apps at 48% of survey respondents. 51% have downloaded 16 or more apps to their phone. [Mom Central Consulting]
Searches: 90% of smartphone-using moms research health conditions on their Smartphones [BabyCenter, “Dr. Mom Study 3″, March 2011]
Source:-ßeMarketer [external link]