Digital

Alexa, Are You My Virtual Health Assistant?

North Americans are increasingly surrounded by smart speakers, filling their homes with the sounds of voice technology. Clearly a huge cultural trend at the moment, voice tech is here for the long run as a permanent feature of our increasingly digital world....

Dave Bovenschulte / 25th January 2019 Read the Post ➝
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Marketing

5Ws AND 1H: AN INTRODUCTORY GUIDE FOR PHARMA CONTENT MARKETERS

As competition among brands intensifies in the pharma landscape, so does the search for a competitive edge beyond conventional features and benefits. Against this backdrop, an increasing number of savvy brand marketers have added content marketing to their toolkits. ...

Mark Silverman / 4th January 2019 Read the Post ➝
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Digital Infrastructure

WHAT IS YOUR IDN BRAND MARKETING STRATEGY IN 2019?

There are over 1,500 Integrated Delivery Networks (IDNs) within the United States --a collective of healthcare providers, which, through ownership or partnership, align for the purposes of bringing about governance to ensure improved health outcomes with reduced economic expenditures-- employing over 630,000 healthcare professionals. ...

Mark McConaghy / 7th December 2018 Read the Post ➝
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ePatients

The Healthcare Experience Revolution is Here

When you think of the world’s most innovative companies, which ones come to mind? ...

Dave Lougheed / 13th November 2018 Read the Post ➝
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Klick Labs

Reconcilable Differences: Using Science and Business to Drive Digital Health Innovation

The worlds of science and business have traditionally been perceived as polar opposites to the point where each field tends to frown upon the other. Scientists and business professionals have inherently different objectives and views of the world. Historically, they also have been trained to take drastically different approaches to their work....

Adam Palanica / 24th October 2018 Read the Post ➝
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Regulatory

ADDRESSING THE IMPACT OF PRICING TRANSPARENCY LAWS IN THE U.S.

Responding to a proposal released by Pharmaceutical Research and Manufacturers of America (PhRMA) on October 15, 2018, the Trump administration announced specific guidance to pharmaceutical drug manufacturers wherein they would be required to cite the wholesale acquisition costs (WAC) for pharmaceutical products and biologics within their consumer advertising. This was a response to a PhRMA ...

Mark McConaghy / 22nd October 2018 Read the Post ➝
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Awards

Award-winning creative in oncology rare disease? You better believe it.

If you were looking for award-winning creative in pharma, no one would blame you for looking to common, main-stream conditions like diabetes or OAB. But what if I told you to think oncology? Where would you narrow your focus? Breast cancer? Immunotherapies?...

Eric Presman / 27th September 2018 Read the Post ➝
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Media

Google Exact Match, Close Variants Update

Google is implementing an update to exact match keywords. As this rollout impacts all sectors, SEM experts are working to understand the case for change and the implications for advertisers. In this POV, we attempt to separate speculation from substantive changes, and specifically outline the implications for life sciences marketers....

Mike Ott / 11th September 2018 Read the Post ➝
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Agency Mojo

Living our Lives with Impact

Every once in a while you meet someone who completely and positively changes your perspective on, well, everything....

Lori Grant / 9th September 2018 Read the Post ➝
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Digital

Impact of Voice Search on SEM

More and more users are increasingly leveraging speech recognition technology to ask questions and get instant answers. What’s important here for the sake of discussing the impact on Search Engine Marketing (SEM) is distinguishing the difference between the types of voice searches. ...

Mike Ott / 7th September 2018 Read the Post ➝
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Careers

People, Passion, and Predictive Modeling (in Sweden): My Internship at Klick

In so many ways, the whole of this summer has proven so much greater than the parts which compose it. Nonetheless, I’ll try to exact justice in demystifying tales of the last four months from the magic that intertwines them. ...

Cooper Midroni / 4th September 2018 Read the Post ➝
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About

CLINICAL INTEGRATION – A NEW GREEN FIELD?

Is there a new, closer, relationship growing between pharma and providers? This story of AZ providing health apps to Geisinger, a health system, sure seems to hint at it....

Klick Wire / 6th August 2018 Read the Post ➝
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