Klick shows how it transformed its offices into a winter wonderland with 250 pounds of artificial snow,
800 feet of garland, 80 rolls of gift wrap and holiday decor galore
TORONTO, ON/NEW YORK, NY – December 19, 2018 – Klick Inc. today posted exclusive behind-the-scenes footage of the lengths it went to in creating its latest holiday video sensation ‘Klickmas’. Since its release on December 6th, the three-minute Klickmas production, which stars Klicksters and was filmed in its offices, has gained over two million YouTube views.
In the new backstage video, viewers can see Klick’s creative team gearing up for what Executive Vice President of Creative and Medical Glenn Zujew calls “one of the biggest theatrical shoots that we’ve ever done here.”
The health marketing and technology company leaves no stone (or snowball) unturned in transforming its workspace into a magical winter wonderland. Notably in today’s digital age, Klick eschewed all but a few digital special effects for good ol’ fashioned set design and props, crafted from 800 feet of garland; 400 feet of Christmas lights; 250 pounds of artificial snow; 200 gift-wrapped boxes; 80 rolls of wrapping paper; 60 rolls of ribbon, 50 potted poinsettias; 40 Christmas costumes; 30 Christmas sweaters (most of them ugly); 22 inflatable Christmas figures; six pool noodles (rolled and affixed to wooden dowels to make giant lollipops), and two electric trains. (They also stuffed 50 fruitcakes into their vending machine and 120 containers of eggnog into one of their refrigerators.)
Totally-real, not-at-all fake Klickmas
Last week, online marketing magazine Stimulant covered Klickmas in its ‘Random Cool’ section, writing, “The video supporting the launch of the totally-real, not-at-all-fake Klickmas takes viewers behind the scenes of the agency’s office, where every inch is decked out with holiday decor and gifts, not unlike a Santa’s workshop, another totally-real, not-at-all-fake place to take in a snowball fight or partake in snow angel making.”
Healthcare industry publication FiercePharma wrote, “The looming question this year is whether the video’s over-the-top holiday spirit will be enough to break a record. Last year’s video, featuring an original song ‘You Make Christmas Warm’ from musician and YouTube star Andrew Huang—complete with a retro vibe and cool digital effects—has racked up almost 3 million views on YouTube so far.”
Raising funds for mom with stage 4 cancer
For each YouTube ‘like’ of the original Klickmas video, Klick is donating a $1 (up to $10,000) to Mélanie’s Way, a wish-granting charity for young women with metastatic or relapsed cancer, to help send a 40-year-old stage 4 cancer patient and her family to a Disney resort “to take photos together so the kids can look back and remember the special trip we shared in Hawaii.”
Klick has a long legacy of creating memorable holiday videos, including ‘You Make Winter Warm’ and its ‘Epic Office Holiday Remix with Andrew Huang,’ which was featured last night on the Greatest Holiday Commercials Countdown on The CW Network.
Click here to watch the Behind-the-Scenes video.
See, like, and share the original Klickmas Holiday Video on YouTube.
Klick operates with a fiercely independent spirit at the intersection of creativity, strategy, and technology. The Klick family is a diverse group of people who are driven and connected by a shared culture of excellence at Klick Health, Katalyst, and Sensei Labs. Established in 1997, Klick has teams in Atlanta, Connecticut, Chicago, Los Angeles, New Jersey, New York, Philadelphia, San Diego, San Francisco, and Toronto. Klick has been consistently named a Great Place to Work, Best Workplace for Women, Best Workplace for Professional Services, Employee-Recommended Workplace, Best Employer, Fastest Growing Technology Company, and Best Managed Company. For information on joining Klick, go to http://careers.klick.com