Agency approaches difficult subject matters in creative, new ways
that break through and appeal to today’s patients
TORONTO, ON/NEW YORK, NY – June 20, 2018 – Klick Health today announced it has won a pair of Cannes Lions Health Awards at the 2018 Cannes Lions International Festival of Creativity.
Klick received two of the 23 awards, bestowed to the world’s most outstanding creative communications in the healthcare industry (out of almost 400 entries), for its client campaigns in the Education and Social Media categories.
“We are thrilled that our campaigns are regarded as being among the best and most creative in life sciences and couldn’t be more proud of our teams for their outstanding contributions to Klick and our clients,” said agency Co-Founder and CEO Leerom Segal. “Finding new ways to break through and be of value to patients is incredibly rewarding. Working alongside our clients, we have the opportunity to make an impact and help people lead happier, healthier lives.”
The Wrestler, the unbranded Direct to Consumer (DTC) campaign Klick created with a client to raise awareness about carcinoid syndrome won a Cannes Lions Health statue. Using humor and a tiny, trash-talking professional wrestler, the campaign disarms the embarrassing topic of gastrointestinal (GI) issues, casting aside the old pharma marketing playbook to motivate people with unresolved GI issues to look into new diagnoses. The integrated campaign features a TV spot, 16 unique live-action video banners (all filmed in camera), and a cutting-edge national media plan that includes addressable TV.
“Our team is absolutely humbled to have The Wrestler —and its deliberate departure from the typical pharma tone—recognized with a Lion,” said Elliot Langerman, Chief Creative Officer, Klick Health New York. “We are especially thankful to our clients for their brave choices and hope this inspires agencies and clients alike to challenge convention and create boldly.”
In the Social Media category, Klick also won a Cannes Lion Health award with an agency partner for their work on Lighter Blue, a client’s educational initiative that uses light-hearted humor and a spokescharacter named ‘Blue’ to open dialogue about Major Depressive Disorder symptoms and let patients know they are not alone.
Klick’s Senior Director of Social Media Brad Einarsen said, “We’re excited to be working with our clients as they leverage the power of social media to efficiently reach patients, help them find the best treatment and care they need, and build new, vibrant communities in healthcare. We’re also very grateful to our superstar social media team, which produces and publishes Lighter Blue content and handles all of its media and community management.”
Lighter Blue is the industry’s most successful unbranded social campaign with over one million Facebook followers and 10 million engagements.
Klick Health is the world’s largest independent, full-service marketing and commercialization agency for life sciences. By relentlessly conspiring with the future, Klick helps its clients outsmart and outpace disease so people can live richer, longer lives. Klick has been named Agency of the Year five times over the last six years by the industry’s leading publications and was recognized by the 2018 Cannes Lions Health Awards for its client campaigns. Follow Klick Health on Twitter at @KlickHealth.
About Klick Inc.
Klick operates with a fiercely independent spirit at the intersection of technology, creativity, and strategy. The Klick family is a diverse group of people who are driven and connected by a shared culture and commitment to the relentless pursuit of awesome at Klick Health, Katalyst, and Sensei Labs. Established in 1997, Klick has teams in Atlanta, Connecticut, Chicago, Los Angeles, New Jersey, New York, Philadelphia, San Diego, San Francisco, and Toronto. Klick has been consistently recognized as a leading Great Place to Work, Best Workplace for Women, Best Employer, Employee-Recommended Workplace, Fastest Growing Technology Company, and Best Managed Company. For more information on joining Klick, go to http://careers.klick.com.