The Wrestler campaign recognized for excellence in healthcare marketing
and broaching difficult subject matters in creative, impactful new ways
NEW YORK, NY/TORONTO, ON – September 17, 2018 – Recognizing the impact that comedic dropkicks and audacious body slams can have in pharmaceutical marketing, Klick Health’s The Wrestler campaign has received a 2018 PM360 Trailblazer Award for Best Unbranded Campaign. The campaign also recently won a prestigious Cannes Lions Health Award at the 2018 Cannes Lions International Festival of Creativity.
The Wrestler is a Direct to Consumer (DTC) awareness campaign for carcinoid syndrome that casts aside the old pharma marketing playbook by using humor and a tiny, trash-talking professional wrestler to disarm the embarrassing topic of gastrointestinal (GI) issues.
“We’re very proud that The Wrestler is being received so well by both our industry peers and people across the country, who are getting the education they need to help get their unresolved GI issues properly diagnosed and treated,” said Klick Managing Director Joan Bercovitz. “We’re also grateful to our clients for believing in us and the unorthodox, creative approach we developed to help tackle carcinoid syndrome head-on.”
Designed to motivate people with unresolved GI issues to look into new diagnoses, the integrated campaign features a TV spot, 16 unique live-action video banners (all filmed in camera), and a cutting-edge national media plan that includes addressable TV. It drives consumers, who feel like their stomach is constantly under attack, to an unbranded website to help answer the important question: “What Am I Wrestling With?”
Klick Health is the world’s largest independent, full-service marketing and commercialization agency for life sciences. By relentlessly conspiring with the future, Klick helps its clients outsmart and outpace disease so people can live richer, longer lives. Klick has been named Agency of the Year five times over the last six years by the industry’s leading publications and was recognized by the 2018 Cannes Lions Health Awards for its client campaigns. Follow Klick Health on Twitter at @KlickHealth.
About Klick Inc.
Klick operates with a fiercely independent spirit at the intersection of technology, creativity, and strategy. The Klick family is a diverse group of people who are driven and connected by a shared culture and commitment to the relentless pursuit of awesome at Klick Health, Katalyst, and Sensei Labs. Established in 1997, Klick has teams in Atlanta, Connecticut, Chicago, Los Angeles, New Jersey, New York, Philadelphia, San Diego, San Francisco, and Toronto. Klick has been consistently recognized as a leading Great Place to Work, Best Workplace for Women, Best Employer, Employee-Recommended Workplace, Fastest Growing Technology Company, and Best Managed Company. For more information on joining Klick, go to http://careers.klick.com.