Klick Health

Four-Story Installation by Canadian Artist Daniel Mazzone Humanizes Homelessness in Support of The Shoebox Project for Women

Charity launches 2021 holiday campaign to help women living in shelters with captivating  outdoor art activation on Klick Health’s downtown Toronto office tower 

TORONTO, ON – October 13, 2021 – “Maria,” the city’s newest larger-than-life public  art activation in support of The Shoebox Project for Women doesn’t just put the  spotlight on the thousands of local women who are experiencing homelessness – it hits  very close to home for its artist. His mother once lived in a women’s shelter only blocks  away from where the artwork now hangs. 

Acclaimed Canadian artist Daniel Mazzone, dubbed the ‘The Next Andy Warhol,’  collaborated with Klick Health to bring the captivating, complexly layered portrait of a  strong woman fighting to be heard to life on the front of its Bloor Street headquarters to  help bring compassion and dignity to local women experiencing homelessness.  

“My mother and I both experienced homelessness at different points in our lives, so this  issue is very close to my heart,” Mazzone said. “I believe art has the power to drive  meaningful conversation and social change, and I hope that this activation helps  challenge people’s misconceptions and brings more understanding and support to  women experiencing homelessness.” 

A Growing Issue During COVID-19 

For women who have been displaced from their homes and are estranged from their  families, the holiday season can be particularly challenging. A staggering 6,000+ women  and children sleep in shelters on any given night because it isn’t safe at home. According to  Statistics Canada 2019 data, emergency shelters for those fleeing gender-based violence  were already at capacity before COVID-19 hit, turning away nearly 1,000 women and  children each day. And the pandemic has had an unprecedented impact on vulnerable  women and girls throughout Canada. Programs and services are seeing a surge in gender based violence and economic problems, and they’re struggling to meet women’s needs. 

“Women make up over a quarter of Canada’s documented homeless population, but  thousands more are considered hidden homeless, living in unstable or unsafe  situations, and therefore remain uncounted and unsupported,” said Lesley Hendry,  Executive Director, The Shoebox Project. “We want to make sure no woman, no matter  what their circumstances, feels invisible, alone, or forgotten by their community and we are incredibly grateful to Daniel and Klick Health for helping to bring our mission to life.”  

The four-story philanthropic art activation (measuring over 41 feet wide x 48 feet high)  intricately weaves into the portrait a myriad of images of female inventors and women  demanding an equal voice, including:  

  • Dr. Shirley Jackson, the first Black woman with a Ph.D. from the Massachusetts  Institute of Technology (MIT), whose breakthrough scientific research led to the  development of solar cells, fiber optic cables, caller ID, call waiting, and other  modern advances. 
  • Ruth Handler, co-founder of Mattel toy company and inventor of the “Barbie” doll  (1959).  
  • Grace Hopper, inventor of the first computer language compiler (1952), attributed  with having the single largest influence on the success of COBOL (first universal  programming language), and for coining the popular computer term ‘bug.’ 

The activation also kicks off the Toronto-based charity’s holiday fundraising campaign,  which is collecting gift-filled Shoebox donations and messages of support, and distributing  them to local women impacted by homelessness. The art activation, complete with a QR  code, drives passersby to The Shoebox Project website for more information and/or to  make donations. A gift from The Shoebox Project is a powerful and rare reminder for a  woman that she has not been forgotten and she remains a valued and respected member  of her community. 

Turning to Art to Inspire Social Change 

After supporting The Shoebox Project for five years, Toronto-based health marketing  agency Klick Health conceived of the project with hopes of inspiring social change,  while enriching the community’s physical environment and commemorating the 10th  anniversary of the trailblazing nonprofit.  

“We are very proud to announce our title sponsorship of The Shoebox Project and  highlight the meaningful work they do,” said Klick’s Chief People Officer Glenn Zujew.  “We’re also thrilled to be collaborating with Daniel, whose thought-provoking work  weaves together a powerful story about finding humanity in the face of adversity. It’s a  theme that’s become especially relevant through the pandemic, drives everything we do  here at Klick, and we’re hoping it helps make the holiday season a bit brighter for those  in need.” 

The activation can be viewed in-person outside Klick’s Toronto headquarters at 175  Bloor Street East (just east of Yonge Street at Church Street) through the end of the  year. It can also be viewed online at https://www.shoeboxproject.ca/holiday.

About The Shoebox Project 

The Shoebox Project for Women is a national registered charity that is dedicated to  sharing empathy, kindness and compassion with local women impacted by homelessness  through the collection and distribution of gift-filled Shoeboxes and messages of support.  Each thoughtfully-curated and festively-decorated Shoebox is filled with a variety of items  that intend to make a person feel special and cared for. This year, The Shoebox Project is  proudly celebrating its 10th Anniversary! 

About Klick Health

About Klick Health 

Klick Health is the world’s largest independent commercialization partner for life sciences.  For over two decades, Klick has been laser-focused on developing, launching, and  supporting life sciences brands to maximize their full market potential. Klick was named a  Large Agency of the Year for both 2020 and 2021 by Medical Marketing + Media (MM+M),  marking 10 Agency of the Year industry awards in 10 years. Follow Klick Health on Twitter  at @KlickHealth. For more information on joining Klick, go to careers.klick.com/

About Klick Group 

The Klick Group of companies – Klick Health (including Klick Katalyst), Klick Media Group,  Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures, and Sensei  Labs – is an ecosystem of brilliant talent collectively working to maximize their people and  clients’ full potential. Established in 1997, Klick has teams in New York, Philadelphia,  Toronto, and across North America. Klick has consistently been named a Best Managed  Company and Great Place to Work. In 2020, the company was recognized with 14 Best  Workplace awards, including Best Workplaces for Women, Best Workplaces for Inclusion,  Employee-Recommended Workplaces, Most Admired Corporate Cultures, and  FORTUNE’s Best Places to Work in New York. 

For more information or images, please contact:

Sheryl Steinberg

VP, Communications

Phone: 416-214-4977 ext. 2412

Email: pr@klick.com