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LINKEDIN WINS AT SELF-SERVING VIRAL CAMPAIGN

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As a social platform with excellent reach but low monthly usage LinkedIn is always trying to increase the amount of engagement by users. The #BestOfPages campaign is brilliant because it allows employers, specifically their corporate communications groups, to engage their workforces to post hashtags on the platform. This in turn reminds employees that LinkedIn exists and perhaps drives more repeat usage.

We had a random employee participate (hey, I know that guy -Ed.):

 

linkedin-bestof-klick-600

 

You can see how well the campaign is going by following the #BestOfPages hashtag on LinkedIn.

 

LinkedIn

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