The Need:
We are often approached to help clients thwart declining revenue growth – due to slowed prescribing or eligible patients for the drug that have not been identified. Clients need a way to refresh their brand by introducing new data or information. For HCPs, this often means creative ways to enhance education, promote registration and encourage trial. For patients, there is a need for exciting, interactive tools that stimulate HCP conversation.
Our Thinking:
We have worked with multiple clients to either refresh or develop a comprehensive HCP targeted branded campaign strategy that integrates analytics, metrics and measureable results. This can include:
- updating content, how it is delivered, and the flow of information
- applying a fresh design that supports the new content and flow
- creative use of landing pages to highlight new topics or content
- refreshing or developing eCRM strategies linked to enhanced registration
- updating the registration process to support any new or modified target segments
Our digital tactics include:
- Branded Website Presence
- Clinical Trial Recruitment and Management
- Closed Loop Marketing
- Compliance and Savings Programs
- Digital Strategy and Research
- Enterprise Analytics
- Interactive Visual Aids and Tablet Programs
- KOL Speaker Certification and Management
- Learning & Development Solutions
- Mobile Application Development
- Mobile Web Optimization
- Non Personal Promotion and eDetailing
- Patient Support Programs
- Regulatory Approval Systems
- Search Marketing and Media Programs
- Social Guidelines and Listening
- Unbranded Disease Education Programs
Plus, interactive patient tools, such as:
- Resource Centers to house additional information that can be called out in the dynamic content modules
- Success Stories and Patient Testimonial Libraries, fully indexed to preview by topic or patient profile
Want to know more? Contact us.
