Greg Rice

About Greg

I have a proven track record in the planning and execution of more than 20 pharma and medical device brand launches on both client and agency side. I consider myself a creative business leader with a special interest in the future of healthcare promotion and digital media.

I started my career as a pharmacist, practicing in both the retail and hospital environments. Dreams of a career in the pharma industry lured me to business school, ultimately accepting a sales position with Eli Lilly after graduation. Progressive positions at Lilly included CME Management, Brand Marketing and New Product Planning. Focusing on my passion for pharma marketing, I joined Euro RSCG Life Canada, a global healthcare communications agency, and spent 6 years in management, most recently as their Managing Director.

Why are you passionate about health and wellness?

It’s a great time to be working in health and wellness, and I am passionate about it for many reasons. My first hand experience in working with patients as a pharmacist (from neonates to seniors) has given me a unique perspective. For many years, people did not question the counsel they received from their healthcare provider. They accepted it at face value because they were conditioned to do so and they had few avenues to conduct their own research to validate that information. Today, we are experiencing a democratization of healthcare where information is available to all with access to a computer. That is exciting! Second, this democratization has motivated people to take more interest in their health … that taking care of yourself is fun and rewarding. Finally, I am passionate about it because I continue to be fascinated by the physiology of the human body, the investigations into disease, and by new therapeutic approaches to treat and cure disease. As a lifelong student, I love learning about new advances in health, whether that be new drug treatments or medical device innovations.

What excites you about technology and its role in healthcare?

Wireless devices play a huge role in our lives. This role is largely one of social connectivity via e-mail, social media and texting (as witness to my two teenage daughters). As exciting as wireless is to communication, we are just on the cusp of what is possible from a wireless health perspective. From diagnostics to ongoing monitoring and management of disease, wireless devices will play an increasingly important role in our health. This role is also one of connectivity, allowing us to better transmit relevant health information directly to our healthcare professional. Technology that allows us to objectively “close-the-loop” with our healthcare professional versus self-reported information or less efficient diagnostic tools will rule the day. There is tons of innovation in this space to keep our eyes on, and huge opportunities to be had for health and wellness companies to provide value to their customers beyond their given promoted therapy.

What are your passions outside of work?

Drumming. I have played for over 25 years, and love to perform…especially electric blues and rock. I prayed to Neil Peart and Stewart Copeland when I was a kid. I also love the outdoors, particularly cycling and kayaking with the family in the summer and alpine skiing in the winter. I’m often found with a camera during that time, snapping travel photography pictures.

Areas of Expertise