About David
David is a senior marketing executive with over 13 years experience in CRM strategy and analytics with a key focus on driving positive outcomes for his clients and their target customers. As practice lead of Decision Sciences, David ensures that marketing decisions are data driven, results-oriented and meets the needs of the end consumers. Translating this to the healthcare vertical means finding the right healthcare professionals and the most valuable patient populations and communicating to them effectively and efficiently in the right channels, with the right messages, at the right time. In addition, David provides strategic guidance on defining the right metrics and success criteria in advance, to measure and optimize results. Through his career, David has worked on a broad range of pharmaceutical and healthcare clients across a variety of disease states. He enables advanced digital strategies at all stages of a product lifecycle to meet and exceed expectations, with a keen focus on measurable results and driving positive return on investment.
Why are you passionate about health and wellness?
We’re all patients or caregivers at some point in our lives and being personally involved in the industry provides me with on-the-ground appreciation for all the complexity of the health and wellness category. It’s truly rewarding to know that your efforts can make a positive impact in the lives of those around. And as a father of three precious children, nothing matters more than their health and wellness.
What excites you about technology and its role in healthcare?
It’s fascinating to see the reality of what technology brings to the healthcare landscape. Be it transient data collection through wireless devices or analyzing small changes in behavior to drive huge impacts in health and wellness. Technology has become one of the most important avenues of growth in what healthcare will be in the future and what excites me most are the innovations in dynamic personalization and relevance. Be it personalized medicine or getting the right offer, at the right time via emails, dynamic and relevant content to those seeking for information is critical to improving how patients respond to what’s out there in the marketplace. New treatment options, relevant clinical trials, available patient support programs; all these are effectively enhanced with the technology to truly personalize the experiences to an individual, based on their needs and preferences.
What are your passions outside of work?
My passions outside of work pivots around family and friends.
