Aaron’s role as Chief Operating Officer involves orchestrating our multi-disciplinary teams across all of our client portfolios and projects, deploying his love of complex systems to efficiently deliver marketing, learning, and operational solutions. He drives our culture of collaboration, overseeing not only the production of the work but also all of the underlying infrastructure and systems that make it possible.
Why are you passionate about health and wellness?
My own experience as an engaged and empowered ePatient has led me to manage my recovery from disc herniation including learning how to read my own MRIs, take control of the direction of my physical therapy, and use my knowledge to truly understand what’s going on with my back. That has made a huge difference in my quality of life, which is only magnified when we work on life saving treatments to terminal conditions. That work is really exciting.
How does technology and data change the world of marketing?
We’ve learned a lot over the past 14 years, and we take great pains to encode as much of that learning as possible into Genome. Our automated infrastructure collects, tracks, and analyzes a myriad of data that most organizations don’t recognize the value of. We hire the best people and treat them like adults, enhancing their gut feel and intuition with relevant, contextual data. Genome crowd sources those instincts, aggregating across project teams to create an accurate and forward looking assessment of the risks surrounding successful delivery of all projects. It’s then able to orchestrate cross-functional dialog and interventions to immediately resolve those concerns at a time when they can still be addressed.
At the end of the day, all of these intricacies help us deliver on our no surprises promise. We unlock the same knowledge for our clients when we apply the same technology and thinking to our their projects — if we can do it for ourselves, we can do it for them too.
What are your passions outside of work?
My family, my friends, and driving my modified electric bike at dangerous speeds