Strategy

The Klick Health content marketing strategy explained

My experience over the past year with Klick Health has put me on the front line of our marketing interactions with prospective cli...

Designing a killer intranet

At Klick Health, our intranet, Genome, drives everything we do. Genome prioritizes and tracks project-level tasks, helps us commun...

Storytelling, the new old medium

I love stories. There are things you can learn by following fictional characters through imaginary situations that are much more d...

Brand vs. response focus in social outreach

There are two primary goals with most social campaigns: brand awareness or defined response. These goals are nearly mutually exclu...

Klick Wire turns two

Congratulations to us! The Klick Wire turns two this week and we are happy to say that we're continuing to bring the industry news...

Making it personal

Everyone likes a personalized experience. When the doorman greets you by name, it has an effect. When visiting an offsite partner ...

Mobile email lags in healthcare: chicken or egg?

When we're looking at email statistics we are often influenced by cross-industry numbers like the now famous 41% to 43% of emails ...