Before starting at Klick, I was the Director of Ad Sales for an online video production and distribution company. Producing and distributing video content for our clients was pretty much standard, but one odd email request sticks out fondly from … Read More

Much like the launch of a space shuttle, there are many steps that must take place prior to liftoff in order for the launch to go smoothly and result in a successful mission, or in our case a successful campaign. … Read More

The privacy changes announced by Google yesterday will come into effect March 1, 2012 and will essentially combine everything you do into one set of personalized knowledge. Google will use this information to customize the search experience, both paid ads … Read More

When dealing with Facebook Ads it is important to consider the topic that you are advertising and the language used on the ads themselves. The main reason for this seems to be the “over the shoulder” distribution of Facebook information. … Read More

This article was originally published in ClickZ. Thanksgiving is almost upon us, and along with it comes one of the biggest retail events of the year – Black Friday. And, of course, the gift-giving season is just around the corner. … Read More

Facebook changes it’s platform fairly often and does a great job of advertising the changes to those who are affected. Tuesday, when looking at one of the Klick Pharma pages Facebook educated me on the recent changes to their insights … Read More

As a veteran in the industry of decision sciences, I can’t recall how many times I’ve encounter questions on creating the most optimal marketing mix. What’s the right balance of traditional versus online? How do you know when to scale … Read More

Google is the world leader in full text search (sorry OpenText and Autonomy) and its search engine marketing tool, AdWords, is the backbone of its corporate revenues. Certainly, Google is trying to find and build alternate revenue streams to reduce … Read More

This makes so much sense I wish I’d thought of it. Marketing Charts reports that in 2011 38% of companies employ usability testing with the goal of improving click-through rates (CTRs). In 2010 that number was 27%. The addition of … Read More

Cross-posted (with light modification) from ClickZ. Every time we approach the end of a fiscal year, I always find myself starting to think about trends. What are the “big things” that are currently occupying marketers’ mindshare? What are the top … Read More