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Director, Digital Insight

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Watch our discussion about the relevant stories of the week. From left to right in the video:

Brad Einarsen: Director of Digital Insight
Alok Bhardwaj: Director of Business Development
Maura Hanley:  Group Account Director

http://youtu.be/Y_5dT096nJA

ePocrates Report: The Rise of the Digital Omnivore, M.D.

A new report was released today by ePocrates that talks about the HCP Digital Omnivore. These are HCPs that use all digital channels to stay connected and informed. The main points in the report:

Platform usage for professional purposes (not personal):

Apple is still dominant (but Android is making inroads):

There is a lot more data in the report itself, definitely worth downloading.

For mobile views into EHR data, MobiHealthNews has a story.

Source: ePocrates

AMA Article on EHR and Device Usage

An article in the AMA Medical News shows doctors’ mobile device usage a little different from the ePocrates story above. This article focuses on EHR systems, which had the lowest usage with mobile devices in the ePocrates study, and shows that doctors use the following devices to access their EHRs:

Also in the article are a few other tidbits:

This data correlates well with the ePocractes data. It is from the 2012 National Physicians Survey by Sharecare/the little blue book.

Source: AMA News

ANA Survey on Social Platform Usage

A survey of client-side marketers shows what social channels are most popular. This is for all categories, not just health marketing.

And, just to show that traditional digital isn’t being left behind:

ROI is a big topic for these marketers. The ones that measure are:

The full report is available for ANA members.

Source: BrandChannel

PEW Report: Rise of the Connected Viewer

Consumers are using their mobile technology while watching television. This study by PEW shows what types of actions they take and what triggers those actions. Of smartphone owners who use their device to connect to the internet:

Source: PEW Internet

What Are Marketers Spending on Social Media?

73% of marketers expect their social media budgets to increase over the next year, but the increases will be modest. The chart below shows the number of marketers who fall into the deciles:

Also from eMarketer:

Source: eMarketer

IAB Mobile Ad Formats Add Interactivity and Keep User in Control

Five new ad formats have been formalized by the IAB that work more seamlessly with current mobile devices and technologies:

Related news: IAB tells the FCC that mobile privacy is different from desktop.

Source: MediaPost Blogs

WorldOne Acquires Sermo for Undisclosed Amount

WorldOne, a healthcare research firm specializing in HCP insights has acquired Sermo, the largest HCP social media property. This adds 130,000 US HCPs to the WorldOne roster (not taking into accounts duplicates). The press release talks about how the membership will improve its current offerings but is silent about future plans for Sermo.

Source: WorldOne Press Release

Report Ranks Pharma High on (Traditional) Online Communications

This story covers a report about global corporate communications that ranks a number of pharma companies highly. Roche, Novartis, BASF, AstraZeneca, and Pfizer are mentioned by name.

Source: PharmExec

CDC’s Zombie Apocalypse Social Case Study

The CDC made a big splash with its Zombie Pandemic Preparedness guide in 2011. This case study shows how it used social media to spread the word and get more CDC awareness in the process. The main points:

Source: Marketing Profs

Sanofi’s Data Design Diabetes Innovation Challenge Winner

Sanofi has run two contests to gain ideas and solutions for the Diabetes community. This winner is a community-based solution.

The winning proposal is to create n4a Diabetes Care Centers, which the nonprofit and its partners, the National Minority Quality Forum and the National Health Index, entered into the competition (n4a stands for National Association of Area Agencies).

Source: MM&M

2012 Consumer Health Apps Report

The folks at MobiHealthNews have issued a (for purchase) report on consumer health apps in the Apple App Store.

In April of this year there were already more than 13,600 relevant consumer health apps, and that number does not include the thousands of miscategorized and foreign language apps found in the Health & Fitness and Medical categories of of Apple’s App Store. As we have done for almost three years now, the MobiHealthNews team sifted through Apple’s health-related categories and placed each consumer health app, one-by-one, into more than 80 subcategories of our own for our 2012 definitive, quantitative analysis of consumer health apps for Apple’s iPhone.

Source: MobiHealthNews

FDA Roundup

Source: FDA Website

More About the Author

Brad Einarsen

Brad is Klick's Director of Digital Insight, supporting our Strategy, Accounts, and New Business groups to gather, disseminate, and make accessible knowledge about our clients, their products, and the markets in which they operate.

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