Contributors
Klick Health’s team are some of the best and brightest working in the healthcare marketing space worldwide.
Alec Melkonian
SVP, Sales & Client Services
Alec entered digital marketing in 1996. One of the boldest engagements he worked on was one of the first monster eCommerce sites, launched in 1998 and highlighted in Cisco's annual report that year and has rebranded a major bank. He has worked on brands such as MSN, Nike, Starbucks, and BMW.
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Alfred Whitehead
Director, Technical Operations
Alf is responsible for the Systems Administration, Quality Assurance, and Security practices at Klick Health. He brings 8 years of experience in software development and high-performance computing to the Klick team, combining his scientific background with an appreciation of the craft of code-writing to pioneer innovative test practices for the QA team. His security experience includes defense of high-profile targets against active threats. The goal of his position is simple: to weave security and quality into everything the technical team produces and operates.
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Alison Sinclair
Copywriter
Alison is a Copywriter at Klick Health, where she works on several major brands. Prior to that, she worked at John St. where she was responsible for writing for a major pharmaceutical account.
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Andrew Woronowicz
Director, Business Process & Systems
Andrew is the Director of Business Process & Systems and a 7-year veteran at Klick health. He is responsible for finding newer, faster and better ways of getting our work done. This focus is largely centered on Genome, our one of a kind intranet, which manages virtually every part of our business. His background in application development, project management and user experience provides him with a unique blend of perspectives when establishing best practices at Klick Health.
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Anuk Karunaratne
Digital Strategist
Anuk is a part of Klick's Healthcare Strategy Team and has spent the past 5+ years in healthcare marketing consulting and research. During that time, he's consulted with marketing executives at many large pharma and medical device companies.
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Ari Schaefer
Group Account Director
Ari is passionate about using data and research to help understand not just what is happening but why it is happening and leveraging those insights to drive impact for the clients with whom he works. Ari specializes in the development of data-driven cross-channel marketing strategies for sites, services and products.
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Arnie Friede
External Contributor
Arnie is an occasional contributor to the blog who is Principal at Arnold I. Friede & Associates.
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A path forward - the FDA, pharmaceutical manufacturers, and social media
Baris Akyurek
Senior Marketing Analyst
Baris is a Senior Analyst at Klick Health, tackling data to solve business problems for his clients. He's a Quantified Self devotee, developing forecast models to help achieve his personal running goals. In his spare time, you can find him following the F1 races, hanging with his young son (aka watching bulldozer videos on YouTube), or running home from the office (even in the dead of winter).
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“Universal Analytics” a cross-channel solution for digital marketers?
Barry McKelvey
Director, Project Management
Over the course of his career, Barry has managed the development of complex back-end solutions to support day-to-day operations for pharmaceutical companies, patient facing incentive and CRM programs, budget conscious white-label solutions to support KOL initiatives, and high quality, design-focused marketing materials.
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Betty Davis
Group Account Director
Elizabeth, with a M.Sc. and 20 years experience in the pharmaceutical and biotechnology industry and brings a wealth of scientific and hands-on expertise and knowledge to our clients from both corporate and agency perspectives.
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Bhavna Parihar
Relationship Marketing Specialist
Bhavna Parihar is a Relationship Marketing Specialist, her focus is on planning, executing and optimizing CRM programs. Bhavna ensures that all touch-points, online and offline are highly relevant and well-integrated to create the best possible experience for the customer. Bhavna's role spans from creating the overall program vision, right down to ensuring each customer activity is measured - keeping the customer's interest at heart while delivering on business goals.
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Brad Einarsen
Director, Digital Insight
Brad is Klick's Director of Digital Insight, supporting our Strategy, Accounts, and New Business groups to gather, disseminate, and make accessible knowledge about our clients, their products, and the markets in which they operate.
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Brian O'Donnell
EVP, Interactive Services
With executive management experience in both multinational advertising agencies as well as niche interactive shops, Brian is a respected leader in the digital marketing space. A majority of Brian’s time is now spent building Klick's strategy team.
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Cam Bedford
Cam has worked with many Fortune 500 companies to develop e-business and digital communication strategies. He has led the implementation of online marketing programs, built many informational and transactional websites and integrated a wide range of interactive tools and technologies.
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Chad Davidson
Group Account Director
Chad brings over 12 years of digital marketing experience to Klick. He is a strong strategic thinker with deep roots in web technologies. His specialty is developing deep understanding of clients needs, wants and desires and bringing them to life.
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Chelsea MacDonald
Director, Talent Development
Chelsea MacDonald is the Director, Talent Development at Klick, working with the Strategic Planning team to fill gaps and lead change on our internal business processes.
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D'Arcy Rittich
Chief Technical Strategist
D'Arcy focuses on the big picture of Klick Health's approach to technology, working on the technical relationships with our clients, particularly as a liaison to IT and business technology groups, as well as technical application development and technical sales. He is also the lead architect for Genome, our core management system.
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Evaluating TypeScript? 3 Design Decisions You Need to Understand
Dave deBronkart
e-Patient Evangelist
e-Patient Dave deBronkart is a man who was living his normal life, got hit with serious cancer, fought it hard, and has devoted his professional energies to promoting e-Patients as an important part of the medical system.
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Edwin Lee
VP, Strategy
Edwin is VP Strategy at Klick Health, responsible for providing strategic guidance to major healthcare companies on their digital initiatives. He brings almost a decade of digital strategy experience, and has led multi-disciplinary teams on a diverse set of engagements spanning digital strategy & experience design to strategic innovation for clients in the healthcare, financial services and retail sectors.
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Erin Mitchell
Relationship Marketing Specialist, Digital CRM
Erin is a results-driven marketing professional, with over 12 years marketing experience specializing in consumer loyalty and ecommerce, competitive strategy design, brand and relationship management. Her experience spans many verticals and clients including: Bell Canada, Honda, Acura, lululemon, Amazon, Microsoft, InterContinental Hotels, Starbucks, Metro (formerly A&P), HBC and LCBO.
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Erwin Tumangday
VP, Business Development
Erwin has built a track record of developing successful client strategies, and even more successful client relationships. He currently leads Sales and Business Development initiatives with new clients and strategic partners.
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Fiona McIlraith
Director, Business Development
With more than 20 years of experience in marketing and market research, Fiona has experience in data methodologies and the application of data insights to identify and measure effective brand marketing strategies.
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Franz McNeill-Buettner
Lead Generator, Marketing Solutions
Franz is a member of the lead generation team at Klick Health, and works to support Klick's marketing of its own brand through various campaigns. He brings his previous skills in client services and account management, and combines them with his genuine enthusiasm for building relationships and helping clients find solutions that fit their needs.
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Glen Webster
VP, Strategic Planning
After 19 years, Glen maintain's a management consultant's perspective on the world due to early career experiences with Price Waterhouse and, after his MBA, at Deloitte Consulting. As a generalist at Klick he's always looking for ways to improve efficiency, solve problems, and generally facilitate growth.
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Glenn Zujew
Vice President, Creative Services
Glenn is a 20-year veteran of the new media and health industry. He oversees Klick Health's Creative Services team, constantly pushing the boundaries of technology as well as driving our creative vision and identity. Glenn's team designs and produces interactive communications for the web, intranet/extranet, mobile, and all forms of new media.
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Greg Rice
SVP, Strategy
Greg has a proven track record in the planning and execution of more than 20 pharma and medical device brand launches on both client and agency side. He started as a pharmacist, then moved to Eli Lilly, positions included CME Management, Brand Marketing, and New Product Planning and finally a country Managing Director at Euro RSCG Life.
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Ilana Schwartz
Usability Specialist
Ilana is an artist with a BSc. in biochemistry and 12 years of professional experience in digital. Her fearless enthusiasm brings unique knowledge and creativity to the User Experience Group.
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Displaying ISI on mobile websites – the challenge of a small screen
Janet Carlson
CEO of One Eleven Software
A veteran of the pharmaceutical industry, Janet honed her marketing skills at Parke-Davis, then joined NCI Advertising to create award-winning marketing programs. PharmaCares helps 36 million Americans get the medications they need.
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Jason Miller
VP, Learning Solutions
Jason has over 15 years experience in the Learning Solutions industry and has managed or overseen the development of thousands of learning solutions and eLearning programs. As VP - Learning Solutions, he is responsible for business strategy and development as well as managing all of the departments within the Learning Solutions group.
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Jay Goldman
SVP Innovation
Jay has been providing a human side to technology for nearly fifteen years, as a technologist, strategist, user experience specialist, and visual designer. As Senior Vice President of Innovation, Jay leads our strategic efforts in mobile and social media, product development, and research and insights.
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Jennifer Lynch
Director, Learning Solutions
Jennifer is a learning and business professional with over 15 years of experience designing and developing learning systems with a focus on adult education. She has a Bachelor of Education, an MBA and is a Certified Training and Development Professional. She loves developing learning strategies that help people perform at their best.
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Jeremy Thompson
Senior Analyst
Jeremy Thompson is a Senior Analyst at Klick Health, where his focus is on analytics - which includes developing measurement plans and KPIs, data modeling and using data to influence key business decisions. With over 10 years of experience in Web analytics and database marketing, Jeremy is passionate about using data to influence digital strategy.
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Jillian Mojeski
Communications Coordinator
Jillian Mojeski is the Communications Coordinator; responsible for managing PR, media relations, internal communications and supporting the Corporate Development team at Klick.
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Joanna Fuke
VP, Relationship Management
My passion for data derived and insight driven relationship marketing to drive customer loyalty and business profitable started over 25 years ago when working in financial services where myriad data was available and its use and manipulation to understand and drive deeper brand relationships was being pioneered. Since then I’ve been lucky to pursue the passion and hone these skills across a wide range of industries from telco to petroleum; from food to hardware; from retailers to publishers.
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Jon Crowley
Digital Strategist
Jon Crowley is a Digital Strategist at Klick Health by day, a media theorist by night, and a pop culture aficionado by later-at-night. He blogs about the first two topics at AttentionIndustry.com, which is the closest thing he has to a hobby.
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Julie Batten
VP, Strategy - Media
Julie is a member of the Senior Strategy team at Klick Health, focused on Online Media and Digital. She brings a wealth of experience in search marketing, digital media, and all facets of digital strategy to bear, helping our clients develop innovative digital solutions.
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Keith Liu
Vice President, Labs
Keith Liu heads up Klick Labs, the digital innovation group at Klick Health. He is a management professional who has focused on strategic planning, marketing, innovation and development for the last 15 years. During this time, he has worked on brands such as Nike, Sony, United Health Group, Microsoft, Bombardier, Boeing and Starbucks. He has also co-founded an innovation consultancy, an interactive entertainment studio, and continues to serve as an advisor on several mobile and social engagement platform start ups.
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Klick Wire
Editor
This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.
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Leerom Segal
President & CEO
Lee is a founding partner at Klick and oversees projects at the executive level to ensure client satisfaction with quality and on-time and on-budget delivery. An accomplished strategist and technologist, Lee is committed to surpassing client expectations and building long-term relationships.
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Lori Grant
SVP, Digital Strategy
Lori is responsible for strategic planning based on her 20 years of experience working both on the client and communications side of the business beginning with Merrell Dow, Nordic (now Sanofi-Aventis) and Wyeth then switching to communications, where she worked with LM&P, Euro RSCG, and most recently Sudler & Hennessey.
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Fences and trampolines – are your calls to action coordinated?
Marc Genesee
Associate Creative Director
Marc is a passionate creative branding and communication specialist with close to 10 years experience creating and building globally recognized brands. From coffee, and baby formula to treatments for MS, mental illness and many more, Marc’s hybrid consumer/ healthcare background gives him a keen understanding of cultural trends and human relationships…oh and an addiction to double espressos at least twice a day. Marc continues to develop his personal dance skills through choreographed instruction from his 3-year old daughter and when possible Marc can be seen watching the latest episode of American Idol (he’s a terrible singer, but one can dream can’t he?).
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Brainstorm? Why not a conversation-storm?? The power of creative dialogue in the digital world
Mark Hadfield
VP, Group Account Director
Mark has been developing innovative online solutions for global brands for over 12 years. His experience spans many verticals and clients including: Pfizer, Novartis, Sony, The Home Depot, Rogers, Microsoft, Kraft, Coca Cola, Ford, and the Royal Bank of Canada.
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Mark Langsfeld
Mark Langsfeld, is the Co-Founder of ListenLogic Health, and occasional contributor to Digital Rx. Mark is an expert in social media and business intelligence. He advises large enterprises on how to manage risk, engage with customers and drive innovation.
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Maura Hanley
VP, Media
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Meredith Ressi
President, Manhattan Research
Meredith is president of Manhattan Research and occasional contributor to Digital Rx. Previous to this position, Meredith was the research team as VP of Research, specializing in consumer and physician eHealth trends and strategy.
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Michael Melnick
Director, User Experience
Michael Melnick has been with Klick Health for over 8 years and was one of the founding members of the User Experience team at Klick. His passion for designing user-centric digital experiences has manifested itself in numerous industry awards including MM&M Gold and Silver awards.
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Michele Perras
VP, Strategy - Mobile
As VP Strategy - Mobile, Michele drives mobile and tablet initiatives across Klick Health’s client portfolio, and develops new innovations through Klick’s Mobile Centre of Excellence. Michele has over 10 years of experience working with web and mobile technologies. Prior to Klick Health, she was the Director of Mobile at TC Media, where she spearheaded the Device Media Strategy across the Digital, Local and Publishing groups, and managed an extensive portfolio of mobile and tablet products for over 30 brands. Michele was also the Founding Director of the Mobile Experience Innovation Centre, Canada’s first Commercialization and Applied Research Accelerator devoted to mobile technology. In her role at MEIC, she drove the vision and strategy, grew international R&D partnerships, and secured funding for ongoing programming and capital expenditures. Michele is a regular speaker and lecturer on mobile and locative media, having taught or led workshops at UCLA, the Canadian Film Centre Media Lab, OCAD University, York University and Duke University, and has been a speaker at conferences such as Mobile World Congress, SXSW Interactive and the EU’s annual Future of the Internet conference.
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Mike Ott
SEM Specialist
Mike Ott here, Klick’s first SEM Specialist! I get our clients visible within search engines using keywords and the magic of data analysis. Essentially, I buy traffic depending on how engaged the user is and what our clients objectives are. For me, it’s all about the end result: when I can produce a profitable campaign for a client, and see directly how our clients are making money, I’m on cloud nine. I've been doing SEM for over a decade now and what I love most about it is that the industry is constantly changing and coming out with new innovations. I'm a bit of data geek and I love developing very comprehensive and detailed strategies which is why I feel right at home here at Klick.
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Monica Bellini
Associate Creative Director
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Peter Cheung
Director, Analytics
Peter's role as Director of Analytics at Klick Health allows him to focus on unlocking insights from an ever increasing pool of information. Peter's passionate about identifying key opportunities for our clients by asking the right questions and finding creative answers driven by data and sound analytical thinking.
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Peter Flaschner
VP, Strategy
Peter is a digital veteran, with 15 years experience in design and strategy. He's passionate about getting to the heart of a problem, finding the human hooks, and crafting amazing experiences. He's a self-confessed nerd with a fascination for what makes people tick, a terrible musician, a decent photographer, and a very proud dad.
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Phil Speed
VP, Business Development and Client Services Klick Learning Solutions
Phil brings over 15 years experience in Account and Relationship Management for large clients focusing on learning solutions. He is a Certified Sales Professional (C.S.P.) with the Canadian Professional Sales Association.
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Robert Kadar
Sr. Director, Client Engagement
With a wealth of digital healthcare experience, Robert leads the Client Engagement and onboarding process for leading area bio-pharmaceutical organizations. Working closely with the Strategy, Media, Research, and Creative teams, Robert is responsible for orchestrating the initial touch-points between the new client partner and the various Klick Health teams.
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Simon Smith
Digital Strategist
Simon is an original dot-com veteran who's passionate about creating scalable solutions to meaningful problems. A health and technology junky, he's known to read ISIs and program apps in his spare time, when he's not planning strategies to drive our clients' digital success.
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Marketing to Dr. Watson: Here's how we might use data to influence machines
Steve Willer
Chief Technical Officer
Steve has many years of experience developing, designing, and architecting large scale CMS and eCommerce systems. A member of the executive team, he leads all development groups inside Klick Pharma.
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Terri Tu
Creative Director
Terri has been bringing to life creative interactive experiences for 11 years. She has worked at leading digital and advertising agencies such as Blast Radius, Critical Mass, and MacLaren McCann. She has been able to bring her art direction expertise and fine art background to brands such as BMW, Starbucks, Electronic Arts, Hasbro, P&G, and Sharpie.
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