Contributors
Klick Pharma’s team are some of the best and brightest working in the pharma marketing space worldwide.
Alec Melkonian
SVP, Sales & Client Services
Alec entered digital marketing in 1996. One of the boldest engagements he worked on was one of the first monster eCommerce sites, launched in 1998 and highlighted in Cisco's annual report that year and has rebranded a major bank. He has worked on brands such as MSN, Nike, Starbucks, and BMW.
Latest Post
Anuk Karunaratne
Anuk is a part of Klick's Healthcare Strategy Team and has spent the past 5+ years in healthcare marketing consulting and research. During that time, he's consulted with marketing executives at many large pharma and medical device companies.
Latest Post
Measuring Success – Looking For Love With All The Wrong Metrics
Arnie Friede
External Contributor
Arnie is an occasional contributor to the blog who is Principal at Arnold I. Friede & Associates.
Latest Post
A path forward - the FDA, pharmaceutical manufacturers, and social media
Barry McKelvey
Director, Project Management
Over the course of his career, Barry has managed the development of complex back-end solutions to support day-to-day operations for pharmaceutical companies, patient facing incentive and CRM programs, budget conscious white-label solutions to support KOL initiatives, and high quality, design-focused marketing materials.
Latest Post
Betty Davis
Group Account Director
Elizabeth, with a M.Sc. and 20 years experience in the pharmaceutical and biotechnology industry and brings a wealth of scientific and hands-on expertise and knowledge to our clients from both corporate and agency perspectives.
Latest Post
Brad Einarsen
Director, Digital Insight
Brad is Klick's Director of Digital Insight, supporting our Strategy, Accounts, and New Business groups to gather, disseminate, and make accessible knowledge about our clients, their products, and the markets in which they operate.
Latest Post
Brian O'Donnell
EVP, Interactive Services
With executive management experience in both multinational advertising agencies as well as niche interactive shops, Brian is a respected leader in the digital marketing space. A majority of Brian’s time is now spent building Klick's strategy team.
Latest Post
Chad Davidson
Group Account Director
Chad brings over 12 years of digital marketing experience to Klick. He is a strong strategic thinker with deep roots in web technologies. His specialty is developing deep understanding of clients needs, wants and desires and bringing them to life.
Latest Post
Chelsea MacDonald
Director, Talent Development
Chelsea MacDonald is the Director, Talent Development at Klick, working with the Strategic Planning team to fill gaps and lead change on our internal business processes.
Latest Post
Clarence Chow
Senior Director, Database Marketing
Clarence's role as Klick Health's Database Marketing lead gives him the opportunity to work on all pharma brands at Klick Health. His team's focus is on ensuring that we can measure everything we build. That data powers our ability to deliver more personalized experiences to patients, caregivers, and HCPs.
Latest Post
D'Arcy Rittich
Chief Technical Strategist
D'Arcy focuses on the big picture of Klick Health's approach to technology, working on the technical relationships with our clients, particularly as a liaison to IT and business technology groups, as well as technical application development and technical sales. He is also the lead architect for Genome, our core management system.
Latest Post
Dave deBronkart
e-Patient Evangelist
e-Patient Dave deBronkart is a man who was living his normal life, got hit with serious cancer, fought it hard, and has devoted his professional energies to promoting e-Patients as an important part of the medical system.
Latest Post
Dave Lougheed
VP, User Experience
With over 15 years of professional experience, Dave Lougheed is a veteran in the North American interactive space. Specializing in user experience design and usability, Dave has delivered award-winning work on over 150 projects for some of the world’s top brands including Nike, BMW, Starbucks, Sony, Pfizer, and many others.
Latest Post
David Kim
VP, Decision Sciences
David is a senior marketing executive with over 13 years experience in CRM strategy and analytics with a key focus on driving positive outcomes for his clients and their target customers. As practice lead of Decision Sciences, David ensures that marketing decisions are data driven, results-oriented and meets the needs of the end consumers.
Latest Post
Google Analytics: multi-channel funnel (attribution) reports
David Strauss
Digital Media Analyst
David comes to Klick with over 5 years of experience in both digital and traditional media planning, marketing, business strategy and sales. In his role as Digital Media Analyst, David primarily manages our media campaign launch process. He is also involved in early stage strategic planning and ideation for several of our clients.
Latest Post
Eric Portelance
Digital Strategist
Eric is a Digital Strategist at Klick, specializing in social and mobile. After hours, he co-hosts the Attention Surplus podcast and organizes the TEDxToronto conference.
Latest Post
Erin Mitchell
Marketing Specialist, Digital CRM
Erin is a results-driven marketing professional, with over 12 years marketing experience specializing in consumer loyalty and ecommerce, competitive strategy design, brand and relationship management. Her experience spans many verticals and clients including: Bell Canada, Honda, Acura, lululemon, Amazon, Microsoft, InterContinental Hotels, Starbucks, Metro (formerly A&P), HBC and LCBO.
Latest Post
Erwin Tumangday
VP, Business Development
Erwin has built a track record of developing successful client strategies, and even more successful client relationships. He currently leads Sales and Business Development initiatives with new clients and strategic partners.
Latest Post
Fiona McIlraith
Director, Business Development
With more than 20 years of experience in marketing and market research, Fiona has experience in data methodologies and the application of data insights to identify and measure effective brand marketing strategies.
Latest Post
Glen Webster
VP, Strategic Planning
After 19 years, Glen maintain's a management consultant's perspective on the world due to early career experiences with Price Waterhouse and, after his MBA, at Deloitte Consulting. As a generalist at Klick he's always looking for ways to improve efficiency, solve problems, and generally facilitate growth.
Latest Post
Glenn Zujew
Vice President, Creative Services
Glenn is a 20-year veteran of the new media and health industry. He oversees Klick Health's Creative Services team, constantly pushing the boundaries of technology as well as driving our creative vision and identity. Glenn's team designs and produces interactive communications for the web, intranet/extranet, mobile, and all forms of new media.
Latest Post
Greg Rice
VP, Strategy - HCP
Greg has a proven track record in the planning and execution of more than 20 pharma and medical device brand launches on both client and agency side. He started as a pharmacist, then moved to Eli Lilly, positions included CME Management, Brand Marketing, and New Product Planning and finally a country Managing Director at Euro RSCG Life.
Latest Post
Greg Rutherford
SVP, Marketing
Greg has 25 years experience in pharmaceuticals and healthcare marketing and sales, having held titles ranging from VP Sales and Marketing to VP Strategy and Global Marketing at major pharma companies including Johnson & Johnson, Ortho Biotech, Eli Lilly, and GlaxoSmithKline. He has experience with global launchs in over 70 countries.
Latest Post
Janet Carlson
CEO of One Eleven Software
A veteran of the pharmaceutical industry, Janet honed her marketing skills at Parke-Davis, then joined NCI Advertising to create award-winning marketing programs. PharmaCares helps 36 million Americans get the medications they need.
Latest Post
Jason Miller
VP, Learning Solutions
Jason has over 15 years experience in the Learning Solutions industry and has managed or overseen the development of thousands of learning solutions and eLearning programs. As VP - Learning Solutions, he is responsible for business strategy and development as well as managing all of the departments within the Learning Solutions group.
Latest Post
Jay Goldman
VP, Innovation and Emerging Channels
Jay has been providing a human side to technology for nearly fifteen years, as a technologist, strategist, user experience specialist, and visual designer. As Vice President Innovation and Emerging Channels at Klick Health, Jay leads our strategic efforts in mobile and social media, product development, and research and insights.
Latest Post
Jillian Mojeski
Communications Coordinator
Jillian Mojeski is the Communications Coordinator; who manages media relations, internal communications and supports the Strategic Planning team.
Latest Post
Jon Crowley
Digital Strategist
Jon Crowley is a Digital Strategist at Klick Health by day, a media theorist by night, and a pop culture aficionado by later-at-night. He blogs about the first two topics at AttentionIndustry.com, which is the closest thing he has to a hobby.
Latest Post
Julie Batten
VP, Strategy - Media
Julie is a member of the Senior Strategy team at Klick Health, focused on Online Media and Digital. She brings a wealth of experience in search marketing, digital media, and all facets of digital strategy to bear, helping our clients develop innovative digital solutions.
Latest Post
Leerom Segal
President & CEO
Lee is a founding partner at Klick and oversees projects at the executive level to ensure client satisfaction with quality and on-time and on-budget delivery. An accomplished strategist and technologist, Lee is committed to surpassing client expectations and building long-term relationships.
Latest Post
Lori Grant
SVP, Digital Strategy
Lori is responsible for strategic planning based on her 20 years of experience working both on the client and communications side of the business beginning with Merrell Dow, Nordic (now Sanofi-Aventis) and Wyeth then switching to communications, where she worked with LM&P, Euro RSCG, and most recently Sudler & Hennessey.
Latest Post
Fences and trampolines – are your calls to action coordinated?
Mark Hadfield
VP, Group Account Director
Mark has been developing innovative online solutions for global brands for over 12 years. His experience spans many verticals and clients including: Pfizer, Novartis, Sony, The Home Depot, Rogers, Microsoft, Kraft, Coca Cola, Ford, and the Royal Bank of Canada.
Latest Post
Mark Langsfeld
Mark Langsfeld, is the Co-Founder of ListenLogic Health, and occasional contributor to Digital Rx. Mark is an expert in social media and business intelligence. He advises large enterprises on how to manage risk, engage with customers and drive innovation.
Latest Post
Martine Taylor
Group Account Director
Martine graduated with distinction from Glasgow University with a BSc in Nutrition & Dietetics and began her career in England working her way up to new product marketing. Recently, she ran in her own firm providing marketing consultancy services to pharmaceutical companies.
Latest Post
Meredith Ressi
President, Manhattan Research
Meredith is president of Manhattan Research and occasional contributor to Digital Rx. Previous to this position, Meredith was the research team as VP of Research, specializing in consumer and physician eHealth trends and strategy.
Latest Post
Michele Perras
VP, Strategy - Mobile
Latest Post
Nancy Mitchell
Former VP, Strategy - Loyalty
Nancy provides integrated and customer relationship marketing expertise for clients including Pfizer Canada, Acorda, and BMS. Nancy has over 20 years experience in loyalty marketing, developing both consumer and business-to-business programs.
Latest Post
Neil Gottlieb
Director, BD Learning Solutions
As Director, Business Development based in the US, Neil brings nearly 2 decades of business experience in pharmaceutical commercial sales, training, and technology consulting. Neil is also an avid runner, competing in many long-distance events including being a multi-year, Boston Marathon qualifier.
Latest Post
Peter Flaschner
Peter is a digital veteran, with 15 years experience in design and strategy. He's passionate about getting to the heart of a problem, finding the human hooks, and crafting amazing experiences. He's a self-confessed nerd with a fascination for what makes people tick, a terrible musician, a decent photographer, and a very proud dad.
Latest Post
Phil Speed
VP, Business Development and Client Services Klick Learning Solutions
Phil brings over 15 years experience in Account and Relationship Management for large clients focusing on learning solutions. He is a Certified Sales Professional (C.S.P.) with the Canadian Professional Sales Association.
Latest Post
Rashi Singh
Manager, Talent Strategies
Rashi is the Manager of Talent Strategies at Klick. She works with the Corporate Development team to design, implement and sustain strategic talent initiatives.
Latest Post
Klick voted one of the nation’s best places to work for women
Sherri Griffin
VP, Business Development
Sherri has lead strategic solutions for big brand companies such as The Home Depot, Nike and Johnson and Johnson. Serving a diverse sector group, her background allows Sherri to bring a wealth of knowledge that empowers her clients to stay on the cutting edge.
Latest Post
Steve Willer
Chief Technical Officer
Steve has many years of experience developing, designing, and architecting large scale CMS and eCommerce systems. A member of the executive team, he leads all development groups inside Klick Pharma.
Latest Post
Yamini Ramamoorthy
Associate Creative Director
Yamini is Associate Creative Director at Klick Health. With an M.Sc. in Pharmacology and 12 years experience in research, consulting and advertising, she has developed award-winning campaigns for global health brands. At Klick Health, she applies her scientific and creative expertise to build compelling digital health solutions.
Latest Post
Writing for digital: Building a meaningful brand relationship
