Few topics have captured the attention of our industry as rapidly as mLearning. This Klick Health Learning Guide addresses one of the most pressing concerns: conversion of courses for use on Apple’s iPad. You can download the full PDF of … Read More

Klick Health POV: the New Branded ICANN gTLDs – Do you look at this and say “What the [expletive deleted]?” You’re not alone. Generic Top-Level Domains (gTLDs) are the basis of names on the Internet. Things like “.com” and “.org” are gTLDs. The changes coming in January will allow brands to buy their names, such as “Pfizer” or “Millennium”, for $180,000 (plus infrastructure) during an initial registration phase. There are issues about protecting your brand and running a domain that marketers need to know. Read More

Over the past few years, the number of Facebook users has increased dramatically. Today, there are more than 800 million active users around the world, with 50% of those logging in on a daily basis. In the United States and … Read More

Google+ is a new social networking platform from Google. Its purpose is to make sharing and communication easier within the various circles of people in your life – friends, family, acquaintances, colleagues, and more. Access to the service is currently … Read More

2011 will go down in history as the year of the smartphone. There has never been a better time for your organization to make the dive into mobile and to leverage the considerable consumer and HCP interest in smartphone and … Read More

3rd Edition (updated December 2010) Authored by: Klick Health Document was reviewed by Lloyd. G. Millstein, PhD, former director of the FDA Division of Drug Advertising and Labeling (now called DDMAC). Get your copy from Klick Health. Read More

50 Questions to Get You Started in Social Media Despite a lack of real guidance from our regulatory bodies, the pharmaceutical industry has very much awoken to the possibilities presented by social media. Most of our clients have decided not … Read More