Despite a lack of real guidance from our regulatory bodies, the pharmaceutical industry has very much awoken to the possibilities presented by social media. Most of our clients have decided not to wait for the FDA to present guidelines, working under the assumption that anything that might eventually be published will be at the highest possible level and essentially amount to new tools, old rules. Read More

The folks from Awareness, a social content management service, have released a whitepaper called “3 keys to influence”. This report is general in nature, it is not specific to the healthcare marketing industry but it contains a good framework that even the heavily regulated pharmaceutical companies can use. Read More

Recently, PM360 posed the question “Should Pharma be Interested in Pinterest?” in the new Trend Talks section of their May newsletter and this got us thinking about Pinterest from a health perspective. Our CEO, Leerom Segal, submitted his quote about the site for their May newsletter. However there was still plenty to say about Pinterest’s potential in pharma. Here is our longer version… Read More

News from around the web – Pharma bucks trend and increases investment in Community Managers | Social media | Healthcare social vs. global spend and rankings | 60% of North American consumers research via mobile devices | Merck wants to start something small | Moms are using mobile for shopping | A dying patient uses YouTube to plea for Genentech experimental drug | Physicians want more digital, but can’t find the time | FDA roundup | and more… Read More

Recently CFvoice began promoting a duo of singing sisters, Ali and Christina Christensen, on a special microsite featuring a new song: Ali and Christina: Something About Me. CFvoice is Novartis’ ambitious unbranded site all about Cystic Fibrosis. Read More

Marketing on Google+ is conducted through Google+ Pages. These pages operate under restrictions that ensure that marketers don’t degrade the Google+ experience through overzealous linking etc. For example, a Google+ Page cannot add a user to a Circle unless that user has already added the Page to at least one circle. Read More

Neonatal web cams give parents access but are they a liability risk for doctors? More and more neonatal departments in hospitals are installing webcams so that parents can view their child from any web-connected device (PC, tablet, smartphone). This can … Read More

PwC released a new study last week that investigates the social media user’s affinity toward health information, and it found a strong connection. Read on and then compare these results with Klick’s study from last year about how social media is used for health. Read More

Google project glass is augmented reality the way it was meant to be Sometimes a futuristic promotional video actually shows you something that you could actually use in your own life. This is one of those times. The Google Glass … Read More

Ford motor company dominates automotive social chatter with 27% of mentions. This is well ahead of the next brand, Honda, at 11%. How do they lay claim to so much of the common mindshare? [Image from NetBase infographic published on … Read More