Social

The Klick Health content marketing strategy explained

My experience over the past year with Klick Health has put me on the front line of our marketing interactions with prospective cli...

Brand vs. response focus in social outreach

There are two primary goals with most social campaigns: brand awareness or defined response. These goals are nearly mutually exclu...

Hashtags provide #relevance

Hashtags have become common parlance on most social platforms, even ones that don't have official support for them. These little t...

Consumer reviews and healthcare

Do you own a smartphone? If so, when was the last time you tried a new restaurant without checking online for ratings? The interne...

Spam filtering for pharma social listening

Yummy spam. Lately I've been doing a fair amount of social media listening with my new favorite tool (you can see my comparison of...

Inbound marketing and the pharma sector

If you're plugged into the marketing hype cycle you'll know about both "Inbound Marketing" and "Content Marketing" already. If not...

Social learning - the missing 20%

Many organizations provide just-in-time or on-the-job learning solutions, but so many fail to really capitalize on them. The key i...