Media

Brand vs. response focus in social outreach

There are two primary goals with most social campaigns: brand awareness or defined response. These goals are nearly mutually exclu...

Protect yourself from click fraud

We had a recent related experience with an ad network where we immediately suspected click fraud. What caught our attention was a ...

FTC dotcom guidelines follow FDA tacit rules

The FDA and the FTC are related but distinct. As advertisers of healthcare products we need to be on top of what both groups say o...

HCP websites reach 4 in 5 physicians

A new study by comScore gives us insights into what physicians do online. The results are very illuminating regarding what they ar...

Make Klick your digital pharma choice - vote today!

There are many award programs recognizing the great products and campaigns developed by healthcare marketers throughout North Amer...

Not directly measuring ROI? Time to update the plan

Let's be honest: digital marketing has long failed on its promise of accountability. Sure, you can track the digital part well—i...

Attribution modeling: credit where credit is due

With so many tactics competing for marketing budget dollars, it’s imperative to accurately give credit and validation to our mar...