News from around the web – Pharma bucks trend and increases investment in Community Managers | Social media | Healthcare social vs. global spend and rankings | 60% of North American consumers research via mobile devices | Merck wants to start something small | Moms are using mobile for shopping | A dying patient uses YouTube to plea for Genentech experimental drug | Physicians want more digital, but can’t find the time | FDA roundup | and more… Read More
Question: Can I use my brand URL in sponsored search ads? Approach to consider: The answer to this question is “it depends”. Up until the untitled letters were published, many pharma advertisers were employing “product claim” ads that included brand … Read More
Neonatal web cams give parents access but are they a liability risk for doctors? More and more neonatal departments in hospitals are installing webcams so that parents can view their child from any web-connected device (PC, tablet, smartphone). This can … Read More
They’ve done it again. Back in November of last year Google improved their web analytics platform with MCF, or Multi-Channel Funnel reports. And it’s really about giving marketers the tools to see the whole picture. Let’s revisit this report. In … Read More
Everything in medicine is going mobile The physicians’ perspective on how mobile technologies are changing healthcare delivery. …this time, though, he pulled out his iPhone, and with an app that produces an electrocardiogram, he determined that the patient was having … Read More
A source of frustration for many agencies is that some of their clients just don’t seem to understand the value of integrated marketing. Too often clients will ask their agency to prioritize tactics, and once the prioritization is completed, they will say, “OK, I’d like to go with just the number one tactic.” Read More
The name Klick Health may be known for our digital health solutions in the marketing and healthcare circles, but it’s also known across the internet for our awesome holiday video greeting cards. Our first attempt at creating a video greeting … Read More
You’ve produced, published and promoted your online video; now it’s time to measure it. But how do you define success for online video initiatives? Well, it’s not as simple as you think. Online video has a spectrum of metrics to … Read More
When talking about mobile marketing what better channel to use than, well, a mobile one! Klick Health is pleased to announce our new iPad app called “Getting Started in Mobile Marketing”. This free app uses video, text, charts, and images … Read More
On Feb 13 Google published a blog post on their new Symptom Search (their name used on the “How this works” page). This service represents Google’s continued interest in helping people with their health searches even after they shuttered the … Read More
