Today we’re talking about multiple agencies in the vendor mix and how clients can get the best results from them. In the current marketing environment it is difficult to consider a full marketing mix that could be handled by one agency. A big traditional agency may claim they can do TV, print, traditional digital, social, search, online media, etc. but the reality is that in many cases specialists are needed, and great depth may be necessary in all these specialties. Read More

A large part of business is relationships. Whenever something needs to get done, there are multiple relationships at work making that happen. You can see it all through the agency / client chain: marketer and strategist, strategist and planner, planner and project manager, project manager and programmer, the web of relationships pervades all business. It’s not an overstatement to say that business in the modern world is relationships. Read More

Searching for a new digital agency is a lot like searching for a mate – you spend a lot of time seeing other people (the request for proposal process), you eventually narrow it down to a handful of prospects (the … Read More

It’s day 15 at my new gig as Klick Health’s Manager of Talent Strategies. Just last week, Klick was named one of the best places to work in the country, and ranked among the top 15 for women in particular. … Read More

Sometimes, an exercise in chaos is hard to accept. A few months ago, a group of colleagues approached me for help with “Klick Kamp”, an Unconference. For those of you who have never heard of this particular phenomenon, an Unconference … Read More

The creative brief may be the single most important piece of the creative process, and often times I have found it gets the least amount of love (but not here at Klick, of course). The brief is ground zero for … Read More

No kidding… I am not being bribed, begged, held hostage or forced to write this. When I feel inspired and motivated, the words come easily and there is no other motivation but my internal desire to express myself when that … Read More

Looking back at the year that was 2011, it’s difficult to ignore a shift between Agency and Client Relationships. In our industry the word Partnerships gets tossed around, but few agency and clients really do create an environment which can … Read More

Nobody likes surprises, especially when your marketing timelines and budgets are at stake. How many times have you carefully described to a digital agency what you wanted, only to be delivered something that doesn’t meet those needs? We believe part … Read More

It’s a truth in IT, not all projects go smoothly, and the larger the project the less chance of it going smoothly. Anyone in eCommerce or Project Management is probably familiar with the Chaos report from the Standish Group. This … Read More