Every two years Publicis Touchpoint and Sermo release poll results about what physicians want titled, not surprisingly, “What Physicians Want!” This report has a wealth of insights about what physicians say they want from pharmaceutical companies. Read More

Non-Personal Promotion (NPP) continues to be a critically important aspect of HCP marketing as the traditional rep-focused commercial model continues to be strained. HCPs are questioning the value of the sales call (as observed by increasing rates of “No-See” physicians) … Read More

Is your eAdboard going dormant?-ß Are you worried that your investment has gone to waste. Well worry not! Here are a few tips to keep your eAdboard alive. Tip #1: Think like your user! The key to a successful e-adboard … Read More

First, the headlines. Of physicians: 90% use social media (all types) for personal reasons 67% use social media (all types) for professional reasons Of non-QuantiaMD members, 28% use online physician communities The full numbers of physicians using the different channels … Read More