We’re very excited to announce Klick’s next product: iCONNECT™. This is a project we’ve been working on internally for a while and it feels good to finally be able to talk about it publicly. This is a full end-to-end suite … Read More
Final regulations for Canada’s Anti-Spam Legislation are out and they clarify some of the questions reviewers raised. The CRTC website has the full text. In summary, Canadian businesses need to follow the rules described in CASL and also ensure they … Read More
Sometimes a refresher is good to keep our marketing programs on track. Emails are particularly important because, once sent, they cannot be retrieved. The summary of the CAN-SPAM act is: Don’t use false or misleading header information. Your “From,” “To,” … Read More
On Tuesday, we talked about using your opt-out pages to help retain subscribers. Today we want to tackle spam filters, those silent, email-devouring machines that can kill delivery rates and campaign effectiveness. If you want to learn about the newest … Read More
There is a new law in the Canadian online marketing space called Canada’s Anti-Spam Law or CASL for short. When laws change everyone gets worried. There are good reasons for this worry; all of the best practice are suddenly cast … Read More
Customer engagement is constantly evolving. Innovation, digital tools and spam laws have put the consumer in charge and directed marketers to reach them on their terms. Much like the advent of the TV remote control, consumers are using these “on … Read More
On Jan 30, 2012, a coalition of top email providers, including Google, Comcast, AOL, and Facebook, released a new anti-spam standard for email: DMARC. What does DMARC mean for the email marketer? Let’s take a look at the best practices … Read More
I recently ran across this article in Marketing Sherpa that made me remember what the ultimate “arbiter of success” is the human attention span. The article was actually talking about the social sharing as the call to action (CTA) in … Read More
Even with Facebook and Twitter becoming the go-to vehicles for many, people still receive a large number of emails every day. Add to that the fact that most people now aggregate both work and several personal email addresses on their … Read More
Cross-posted (with light modification) from ClickZ. Every time we approach the end of a fiscal year, I always find myself starting to think about trends. What are the “big things” that are currently occupying marketers’ mindshare? What are the top … Read More
