Responsive emails for mobile readers
Do you have a CRM program? If you don't, you should as email is consistently ranked as the most effective marketing tactic even if...
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The new domains are coming - can you protect your brands?
The new global top-level domains (gTLDs) are getting closer with a definite roll out plan most likely coming after the ICANN board...
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The mobile tactics spectrum
In my post on PM360 for March I looked at the full spectrum of mobile tactics available to marketers, from desktop sites rendered ...
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Co-creation in healthcare
Co-creation by definition requires engaged participants to work. In co-creation the "owner" reaches out and allows for participant...
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User experience love: drag X to quit
Here at Klick Health, we love our iPads. Perhaps not surprisingly, so do our kids! My wife and I made a decision to allow our son ...
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