IT professionals, whether in-the-trenches developers or CIO/CTOs, are often called on to quickly grasp new technologies. We are expected to get up to speed rapidly, analyze requirements, and pick a solution that best solves the business need we are facing. … Read More

Nobody likes surprises, especially when your marketing timelines and budgets are at stake. How many times have you carefully described to a digital agency what you wanted, only to be delivered something that doesn’t meet those needs? We believe part … Read More

Klick Health POV: the New Branded ICANN gTLDs – Do you look at this and say “What the [expletive deleted]?” You’re not alone. Generic Top-Level Domains (gTLDs) are the basis of names on the Internet. Things like “.com” and “.org” are gTLDs. The changes coming in January will allow brands to buy their names, such as “Pfizer” or “Millennium”, for $180,000 (plus infrastructure) during an initial registration phase. There are issues about protecting your brand and running a domain that marketers need to know. Read More

As a veteran in the industry of decision sciences, I can’t recall how many times I’ve encounter questions on creating the most optimal marketing mix. What’s the right balance of traditional versus online? How do you know when to scale … Read More

It’s a truth in IT, not all projects go smoothly, and the larger the project the less chance of it going smoothly. Anyone in eCommerce or Project Management is probably familiar with the Chaos report from the Standish Group. This … Read More

I recently ran across this article in Marketing Sherpa that made me remember what the ultimate “arbiter of success” is the human attention span. The article was actually talking about the social sharing as the call to action (CTA) in … Read More

This rant from Steve Yegge (warning, adult language), a Google engineer, compares Google’s approach to development to Amazon’s. He is adamant that by most measures Google is the better shop, but there are a couple of things that Amazon does … Read More

This evening, my hubby Phreadie and I were out running some errands and I decided to wait in the car while he ran into a store. I picked up his Men’s Health magazine and flipped to an article on the … Read More

A number of us here at Klick have spent a fair amount of time in various roles surrounding global launches. As a team we have been heavily involved in brand launches on the international stage, not only from a brand … Read More

Twitter recently announced the upcoming launch of their Web Analytics tool, which aims to provide comprehensive data about the traffic that Twitter is sending to your website, or Twitter-related sharing actions on your site. For some time, Twitter has provided analytics for their advertising products, but this is the first time they are making analytics data accessible to all users. Read More